Discover What Works

Describe exactly what product or service you want to offer. How it is unique or better? Why would customers buy it and not another brand?
Examine the competition. Visit rivals and try their products. How does your compare?
Test your product on friends and colleagues. Keep an open mind and don't defend your business. Write down every idea. Analyse them, and use the useful ones.
Join professional groups like the Entrepreneur Association so you can network with other entrepreneurs at gatherings.